Key Factors on Building a Website

When you’re building a website, you want to create material that will motivate others to automatically link to you without you asking. This can happen with submitting your articles to directories and using an online press releasing service. You want the word of mouth to get around about you in a crafty way. Search engines … Continue reading “Key Factors on Building a Website”

When you’re building a website, you want to create material that will motivate others to automatically link to you without you asking. This can happen with submitting your articles to directories and using an online press releasing service. You want the word of mouth to get around about you in a crafty way. Search engines bring up the best results according to what you are searching for. They do their best to cut out all of the junk. You want your links to gradually grow over a period of time.

What is the main focus of your website? You need to stand for something. Start writing articles on your niche. You can get lots of ideas from different trade magazines. You can also get ideas on the content you want to write for your press release. If you plan everything out right you’ll have great success.

Create some videos about your website because videos rank very well and faster. Now some of the major search engines have a video section. YouTube is the second largest search engine on the net. Start a blog and put out new content that is crisp. The search engines like that kind of stuff.

Keep everything simple but fun. Make people laugh. They really like stuff like that. There is an awesome opportunity for video on the net because it’s not that competitive yet. Video has been out there for a few years so it is relatively new. If you construct your video perfectly, you can get links back to your website with no problem at all.

Do an internet search for free marketing tips and you’ll find a lot of articles and how to points. When you do your mailing list, give something away for free to get subscribers and use an autoresponder to keep in touch with these people. When you start off you’ll have little to no traffic to your site. There are different kinds of banner exchanges that you can take advantage of. Make sure when you save your banner that it isn’t too big. Don’t name it 1, 2, 3 .jpeg, name it with a keyword that you are trying to rank for.

When you publish audio and video to your site, save it with a keyword as well. Put the URL of your website into the description of the video and also in the video itself. Write a brief description of what the video and or audio are about. Make sure you put keywords in so that people will find you. Leave things open ended with the video and audio and tell others about what things you will have that are up-in-coming. Those are just a few tips I have when building a website.

Online Press Release – How To

1. Headline is very crucial

Give a good amount of thought while creating the headline. It should be catchy, and it should have some good keyword phrase as well. It will go a long way in helping users to find you. Remember, hardly anyone will be explicitly searching and reading your press releases (except your competitors!). People will come across your press release when they are looking for something relevant…an online feature, a product or a research report.

2. First few sentences are crucial

First few statements should contain the most important points you want to put forth. They’ll be used in search engine excerpts, META description tags. People will probably only read the first paragraph when they come across your writeup. In fact, this is true about any communication. An interview, a presentation, a speech, an article or a novel!

3. Be Catchy & Simple

Always remember you are announcing a news that is supposed to be exciting! It might be a little difficult to be exciting when you are talking about about businesses and markets shares :) , but you can try looking at the topic from a commoner’s perspective and see if there’s something exciting and useful for her. If this writeup had come to you from some other company, would you spend your valuable 2 minutes looking at it? Using industry jargon and too many financial numbers will be a no-no, unless you are talking about your annual figures of course.

4. Use Interesting & Aggressive quotes

Use quotes in the press release, and you can do the bragging in it. You can put something like, “This is best and fastest blah among all the companies providing blah in India, company’s CEO said. The quotes content should be worth putting in big font in boxes in a magazine article.

5. Use Subheadings, Bullet points, Graphs, Pictures, Videos

You know, no one has time these days. If someone comes across your press release page, it should give the person some quick info in less than 10 seconds. Screen shots, graphs, bold and pithy bullet points will go a long way, than just writing a long essay like bunch of paragraphs, as the cliche goes, a picture says a thousand words. What applies for writing a nice blog post, will also apply while writing a press release. (Of course, one needs to be a lot more careful about what NOT to say while writing a press release). See if you can create a small 2 minute video on YouTube to promote your little thing. Take advantage of the freedom of using different media web gives you that you never had for newspapers.

6. Branding

Press release is a great opportunity to stick your company logo on other websites. That’ll help that extra bit to create brand awareness. Do it wherever possible.

7. Name the biggies in the industry

This can be very useful to get attention. So, if you are creating a new email service, you can explain how it is different & better from gmail, or yahoo. If there is nothing that you can say, reflect if you are in the right place to begin with. A headline like, “An Indian startup claims better email service than gmail!” can be very eye catching.

8. If you are unknown, leverage it

If you are a small startup with little money and brand, you can leverage that! Come on, if Microsoft releases a new feature in one of its products, it’s not a very interesting news for most of the people. But if couple of college pass-outs ( drop-outs are better 😉 design a cool website useful to a community, that is definitely worth a news. Readers will certainly have a sympathy and interest in how you have been doing!

9. There are many ways of saying something

You can also create 2 copies that promote same product, written in slightly different manners, using slightly different keyword phrases, and distribute them on different portals. This will help you widening your keyword-net! Avoid copy pasting as much as possible, when you write the second copy.

10. Follow up and monitor

Your task isn’t over once you distribute the release. Use Google Analytics, or other web analytics tool to see the effectiveness of the release. Which sites you are getting clicks from, what are the search phrases that found your page, how much time did it take for the release to be picked up, approximately how many back-links you achieved because of the release, how many visitors, how many leads, were there some user comments on the news pages and do you want to answer them…there are a bunch of things you need to do after a few days of doing the release.

11. Link to relevant pages

Anyone who understands basics of SEO knows how important back-links are! They are easily the single most important part of SEO. It’s crucial that we get some good back-links, preferably with no follow attribute, and if possible, the links should have a good, contextual anchor text, rather than something like “Click here to download the report”. Search for sites that don’t have nofollow in their press releases. The links should ideally point to something useful to the users, like downloading a tool, a PDF report, a special early bird discount, and so on.

12. Don’t do a release just for the sake of it

Press release is basically done to announce something newsworthy. Don’t forget this. Don’t do a press release just because you want some back-links. It creates a very bad impression about your brand and company. They stay there forever, and everyone from you mom to your investors can read them after 2 years from now.

So what can be worthy of a press release? Here is a sample list –

1. A new useful feature, or product
2. A research, or survey pertaining to your industry
3. A business partnership
4. A new website your company launched
5. An interview of your CEO on a business channel
6. You opened a new branch in a new city
7. Your revenue reached some landmark

And so on…

Online Press Release Script Defined

Online press release, social networking sites and blogs are the foundation of online PR. It is important to understand the difference between a traditional and an online press release. According to experts, a traditional one is defined as an announcement of newsworthy item that is issued on the press. In fact, the purpose of a traditional one is to get media coverage. This type of press release has a very short shelf life of only a few days, and it is only made available through media like fax or email.

While on the flip side of the coin, an online one is the one that is written for a variety of net users available on the web and it is distributed online. Online press release have all the elements of a traditional one but are often written less formally. They are written in different style and they include elements like links, images, video and Search Engine Optimization which is a way of marketing, so your website shows upon high on the list of websites when some one types words or phrases that are related to your website.

An online press release is issued not just to the press but also to the various blogger, prospective customers and to other websites. It is written for many audiences including directly to potential customers. In fact, an online press release is indexed by search engines where people can find and read it even after a long time. An online one usually comprises of the following elements like links to related web pages, images and other files embedded or attached to the website.

There are videos, PDF documents, audio files or podcast available on the World Wide Web. Social bookmarking tools like Delicious, Dig or stumbled upon are also available. Various RSS feeds, essentially a subscription model is also available, so that people can easily get updates and know when there is new information released. Strategic Linking and a logo or picture of a product highlighted in release can help distribution and exposure considerably.

After making the first news, the cycle begins again. In other words, one you have marketed your press release, it is important to find a new topic. It always helps to create an editorial schedule so that the marketing strategy produces continuous and consistent results, where online releases outshine other marketing strategies to get you noticed on the overcrowded internet.

It will also propel your website to the top level on the search engine so that a large number of net users will be able to find news about your website. The internet is very dynamic and by the time you are reading this, some of the data would be outdated. Therefore, it is important to install new tools like releasing news that is essential for marketing a communication tool online. The tools are also used for facilitating, measuring and participating in communication on the internet. The press release can be used to help write, promote and develop PR campaigns on the World Wide Web.